by Charles Liu
A promotion for a new dating app had several young women dressed in bikinis walking the streets of downtown Beijing this past Tuesday morning.
Decked out in black thong bikinis and matching high heels, not only did the models have the name of the dating app written onto their skin (Neishenme, 内什么), but the words “use me” were visible upon their backs along with a scanable QR code imprinted upon each butt cheek.
The group of about 20 models arrived at a square at Jianwei SOHO, but were eventually told to leave by security guards. Police are now said to be conducting an investigation into the incident.
Many bystanders took pictures of the models, but none were brave enough to take a scan of the buttock-mounted QR code.
This incident follows a similar promotion this past July in which some two dozen men dressed up as the bare-chested “Spartans” from the movie 300 as a way to promote Beijing-based Sweetie Salad restaurant.
Even though the “Spartans” were just as effective as these QR-branded bikini models in attracting attention, they were met with a much different reaction from law enforcement. As they walked over a pedestrian bridge on their way to the center of Sanlitun, they were forcibly arrested by police, who accused them of violating public order.
Although both incidents feature people in states of undress as a way to promote a product, the two situations aren’t quite the same, at least by appearances. The “Spartans” were made up of a group of all expat men who happened to be “armed” with cans of food as part of their promotion.
With no police presence initially involved in this week’s cheeky bikini promotion, the “Spartans” may feel betrayed by the double standard shown towards the models and their bumper stickers. However, the enlightened among them may just view these angels of advertising and say, “There, but for the grace of God, go I.”
Here’s a news video of the incident:
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